Something I love about the internet is all the new and interesting marketing opportunities that have been made available since its inception. Companies will dream up any new crazy method they can try to market the same things in different ways. I can imagine the conference room talk that occurred when the idea of MyPoints came about. It probably went something like,
“People don’t like to look at spam. How can we get people to look at spam?”
“Sir, what if we paid people to look at spam?”
“Its genius! Someone give this man a raise!”
Well, somehow that idea came to fruition, and it still exists today.